About the Project
This project focused on optimizing and enhancing Mobylo.fr, an e-commerce platform built with PrestaShop. Key tasks included improving design, SEO, performance speed, and enabling synchronization with major marketplaces like Backmarket and Cdiscount.
Key Features
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Design Overhaul
- Redesigned the user interface for a modern and user-friendly experience.
- Improved mobile responsiveness and navigation.
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Product Management
- Streamlined product creation workflows within PrestaShop.
- Standardized product descriptions, images, and attributes.
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SEO Optimization
- Conducted a complete SEO audit and implemented on-page improvements.
- Enhanced meta tags, keywords, and structured data for better search visibility.
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Performance Speed
- Optimized page load times and server performance.
- Minimized CSS, JS, and image files for faster rendering.
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Marketplace Synchronization
- Integrated stock and order synchronization with marketplaces such as Backmarket, Cdiscount, and others.
- Automated updates for stock levels and order statuses across platforms.
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Ongoing Maintenance
- Provided regular updates, bug fixes, and monitoring for seamless operation.
Results
- Improved User Experience: Enhanced design and faster load times led to higher user satisfaction.
- Increased Visibility: SEO optimizations resulted in better rankings and traffic.
- Streamlined Operations: Automated marketplace synchronization reduced manual workload.
- Reliable Platform: Continuous maintenance ensured smooth functionality.
Gallery
Below are some screenshots showcasing the project’s outcomes and features:
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